“No ID? No Excuses.”
Spirits retailers have heard it all before.
“I only have my student ID.”
“I left it in my other jeans.”
“I only have a picture of my ID on my phone.”
“You know me – I’m here all the time!”
Those excuses won’t fly, especially this prom and graduation season. On May 3, we partnered with New York Governor Andrew Cuomo and the New York State Liquor Authority (NYSLA) to launch a new, state-wide campaign to send the firm message that underage drinking will not be tolerated in New York.
The campaign, called “No Excuses,” includes 15,000 display materials, in Spanish and English, which our wholesale partners distributed to liquor licensees throughout the state.
We kicked off the campaign with launch events at spirits retail stores in Albany, New York City, Rochester and Buffalo. Each launch event included remarks from Responsibility.org president and CEO Ralph Blackman, Vincent G. Bradley or David Edmunds from the NYSLA and local officials and law enforcement officers, who continually face the challenges of combating underage drinking.
Members from all three tiers of the alcohol industry united for the “No Excuses” effort (producers, distributors and retailers). Responsibility.org is funded by the country’s leading distillers, and wholesale partners include Southern Wine & Spirits and Empire Merchants. The following retail associations are also involved with the campaign:
- The New York State Liquor Stores Association
- Empire State Restaurant and Tavern Association
- Metropolitan Package Store Association
- Retailers Alliance
The new campaign garnered media coverage in each of the launch cities, and we hope the media attention will remind all liquor licensees all over the country that underage drinking is dangerous and illegal. Here is some notable media coverage:
Campaign to Combat Underage Drinking – Bar Business Magazine
Campaign launched to prevent underage drinking in NY – WTEN, Albany
“No Excuses” campaign launched – CBS6, Albany
‘No Excuses’ Campaign to Help Combat Underage Drinking in New York – Time Warner Cable News, Rochester
New campaign highlights dangers of underage drinking – WHAM, Rochester
New “No Excuses” campaign aims to curb underage drinking – WIVB, Buffalo
Curbing underage drinking before prom/graduation – WKBW, Buffalo
— Andrew Cuomo (@NYGovCuomo) May 3, 2016
— NYS Liquor Authority (@NY_SLA) May 4, 2016
— Alex Crichton (@aacrichton) May 10, 2016
— Saratoga Co. Sheriff (@SaratogaSheriff) May 6, 2016
— Katie Alexander (@KatieNews4) May 11, 2016
— NYPD Highway (@NYPDHighway) May 4, 2016
— Ryan Peterson (@rpetersonWTEN) May 3, 2016
— NYS OCFS en Español (@NYSOCFS_espanol) May 3, 2016
— Katelynn Ulrich (@katelynnulrich) May 3, 2016
This campaign is also a message to parents. Parents are the leading influence on their teen’s decision to drink – or not to drink – alcohol, and year after year, family and friends continue to be a leading source of alcohol for today’s youth. We hope the “No Excuses” campaign provides parents in New York and all over the country with an opportunity to start the conversation with their teens and let them know underage drinking is dangerous and will not be tolerated.