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The idea for our “Responsibility Starts with Me” campaign originated from a single question: What does “being responsible” actually mean for people, especially when it comes to drinking? We quickly found out that while there are certainly some obvious pillars of responsibility, like not driving drunk, alcohol responsibility takes on a deeply personal definition with each person. And each person’s definition, as we discovered, is different.

Here. See for yourself.

For Crista, being responsible when it comes to alcohol takes on more than one meaning.

“I think personal responsibility is being aware of your own actions, and that they have consequences not only to yourself, but to the people around you,” Crista said in the video.

For her, it also means truly knowing yourself and knowing your limits.

“You need to be aware of your own limits. You need to know how many drinks is too many drinks,” she said.



She also seemed to hint at the fact that being responsible when it comes to alcohol really is a lifestyle choice – a choice to take control of your life by making the decision to live a responsible life.

“I think it comes down to you. An individual has to want to make a change within themselves to be a responsible drinker,” she said.

Crista’s perspective really got us thinking. Did other people have this deeply personal relationship with their own definition of responsible drinking? We had to find out.

So, we commissioned a survey. As it turns out, Crista’s not alone.

The survey showed us that three quarters of American adults (76 percent) believe responsibility starts with “me.” Not only that, but 68 percent believe it’s everyone’s own personal responsibility to address the harmful consumption of alcohol.

But we also want to hear from you. Do you agree? What does alcohol responsibility mean for you? What does it mean for your family? We want to know. Watch and share these empowering stories, like Crista’s, and join the "Responsibility #StartsWithMe" movement.

Look. Big change doesn’t usually happen all at once. Big change doesn’t usually happen on a big scale, either. It often happens when one person makes a change within themselves. When one person’s decision to make a lifestyle change starts a ripple effect – within their family, their community. This is especially true when it comes to responsible drinking. Will you keep the movement going?

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