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Be a Hero. End Impaired Driving

Can you fly? Can you travel at the speed of light? Can you see through walls? No? You’re still a hero in our eyes.

In advance of this Labor Day weekend, we’re launching a brand new PSA highlighting everyday heroes. People like you and me who save lives by simply making good decisions. Now that’s a super power.

The new “Heroes” PSA is part of our #EndImpairedDriving campaign, aimed at preventing the dangerous consequences of driving while drunk, drugged, distracted and/or drowsy.

Impaired driving stats:

  • In 2015, 29 percent of traffic fatalities involved a drunk driver.
  • Twenty-three percent of night-time drivers tested positive for illegal, prescription or over-the-counter medications.
  • In 2015, 9 percent of all traffic fatalities involved distracted drivers.
  • In 2015, nearly two percent of all traffic fatalities involved a drowsy driver.

You can be a hero. You can help end impaired driving.

Even if there’s no cape hanging in your closet, there are things you can do to make things better for those around you, just like a superhero. Being a hero isn’t about having the ability to do something no one else can do. In fact, we believe it’s about doing something everyone can do, purely for the betterment of those around you.

Parents, you’re the leading influence in your teen’s decision to drink – or not to drink – alcohol. Discuss the dangers of underage drinking often, and be a responsible example by never getting in the driver’s seat after you’ve been drinking.

Teens, be a role model to your peers and younger siblings. Put your phone away when driving, and don’t let friends or loud music distract you.

Young adults, be smart and have each other’s backs. Calling a taxi or ride-share has never been easier. Don’t drive if you’re drowsy, and never let a friend drive if you think they’ve had too much to drink.

You have the power to make a difference, to save a life. It’s about taking small actions that could have potentially large consequences if not pursued. By taking away someone’s keys, finding an alternate way home, wearing a seat belt, not driving distracted – you’re saving those around you, you’re being a hero for yourself and those you love. Be a hero. #EndImpairedDriving

As the online voice of Ask, Listen, Learn: Kids and Alcohol Don’t Mix and manager of #TalkEarly, Genevieve Adams, Manager Communications, has always had a philanthropic spirit and enjoys working for a non-profit that positively impacts our nation’s youth.

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