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Inner Shaq: That not-so-little voice of reason in your head

Whether you’ve realized it or not, you’ve heard it. That velvety voice of reason resonating from the little Shaquille on your shoulder, advising you to do the right thing – especially when it comes to saying “No” to underage drinking.

This fall, we’re giving that little voice a Shaq-sized megaphone through the Inner Shaq campaign. The campaign, which will eventually be housed on, features NBA legend Dr. Shaquille O’Neal and encourages teens to make smart choices, like saying “No” to underage drinking.

As many of you already know, this is not the first time we’ve worked with Shaq on this and other issues. At the beginning of the year, Shaq teamed up with teen sensation Bella Thorne to encourage teens to drive safely and not drink alcohol underage through the #iDECIDE campaign. Before that, Shaq joined us in fighting binge drinking on college campuses by working with our student-led campaigns on different college and university campuses.

We’re grateful for Shaq’s continued commitment and dedication to fighting these issues, and we’re excited to launch Inner Shaq with him this fall. Keep an eye out!

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