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Kendra Goode Carroll Named Chief People Officer at Distilled Spirits Council of the United States and

Washington, D.C. - The Distilled Spirits Council of the United States (DISCUS) and today announced Kendra Goode Carroll as the new Chief People Officer for both organizations.

Carroll will oversee all aspects of human resources and will implement strategies to develop and promote best practices in human resources management, operations, organizational development and talent management and talent acquisition.

“People are at the heart of every great organization and Kendra brings extensive experience building deep talent pipelines and strong work environments,” said Chris Swonger, President and CEO of DISCUS and “She’s an innovative executive with a profound understanding of business, culture and talent. We are proud to have Kendra join us and help our organizations continue to build a high-performance, purpose-driven team.”

Carroll’s background spans all facets of human resources strategy and operations, having held leading roles across multiple industries, including government contracting, professional services, industrial engineering and manufacturing—including non-profit, private, and public corporations of all sizes. She previously served as Vice President of Organizational Development for Smiths Group, a London-based engineering company.

“I look forward to helping empower all staff to do their best work within an already innovative and dynamic culture,” said Carroll. “I am confident my experience harnessing diverse teams will help me in my new role, and I look forward to collaborating with the professionals at these two great organizations.”

Carroll holds a bachelor’s degree in French from the University of Virginia and a master’s degree in social work from Arizona State University. Carroll is certified as a Senior Professional in Human Resources by HRCI, and she is a Society for Human Resources Management Senior Certified Professional.

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The Distilled Spirits Council Of The United States is the leading voice and advocate for distilled spirits in the U.S., advocating on legislative, regulatory and public affairs issues impacting the distilled spirits sector at the local, state, federal and international levels. DISCUS members are committed to responsibility and encourage adults who drink to do so in moderation.

About is a national not-for-profit that aims to eliminate drunk driving and work with others to end all impaired driving, eliminate underage drinking, and empowers adults to make a lifetime of responsible alcohol choices as part of a balanced lifestyle. is funded by the following distillers: Bacardi USA, Inc.; Beam Suntory Inc.; Brown-Forman; Campari Group; DIAGEO; Edrington, Mast-Jägermeister US, Inc.; Moët Hennessy USA; Ole Smoky, LLC; Pernod Ricard USA; and William Grant & Sons. For 30 years, has transformed countless lives through programs that bring individuals, families, and communities together to inspire a lifetime of responsible alcohol choices. To learn more, please visit

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