'Sober curiosity': Dry January a wellspring for booze-free beverages
Whether it’s for a New Year’s resolution or for health reasons, Americans have jumped aboard the Dry January bandwagon, which originated in Britain.
- Prevent Underage Drinking
Prevent Underage Drinking
Leading efforts to eliminate underage drinking. - End Drunk Driving
End Drunk Driving
Leading efforts to eliminate drunk driving and working with others to end all impaired driving. - Drink Responsibly
Drink Responsibly
Empowering adults to make a lifetime of responsible alcohol choices as part of a balanced lifestyle. - Alcohol Statistics
Alcohol Statistics
What you need to know to stay up-to-date on drinking in the US. - Who We Are
Who We Are
Inspiring a lifetime of responsible alcohol choices.