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Student Perspectives on Binge Drinking

We partnered with the Ad Council to complete a comprehensive research project designed to take an in-depth look and learn about the students’ perspectives on dangerous over consumption of alcohol on college campuses.  “Communication Strategies for College Binge Drinking Prevention: the Student’s Perspective” includes research findings in the following areas:

  • Motivation for binge drinking, attitudes towards that behavior among those who engage in it
  • Messaging platforms which may be effective in reaching college binge drinkers
  • Proper channels for message distribution

It also uses multiple research variables to group survey respondents into several drinker types. The American Council on Education (ACE) is a valued partner in this effort and collaborates in the dissemination of research findings to their membership