Our mission is to eliminate underage drinking.
The number of teens who report they have ever consumed alcohol has decreased 59% proportionally from 1991 to 2024. This means that underage drinking rates are at record lows. We are proud of the progress that has been made, but our work is not done. Through our outreach, programming, and partnerships, we will continue our efforts to empower kids, tweens, teens, and young adults to remain alcohol-free.