Only one in four adults
can correctly identify that 12 oz. of beer at 5% ABV, 5 oz. of wine at 12% ABV, and 1.5 oz. of distilled spirits at 40% ABV contain the same amount of alcohol.
84% of adults of legal drinking age are confident they drink responsibly.

Know how much alcohol is in your drink
Most adults have poured a glass of wine or mixed a cocktail without giving much thought to how much alcohol is actually in the glass. But understanding the measurements of what a standard serving consists of is not just for bartenders. It’s about making informed and responsible choices that keep you and others safe, social, responsible, and in control.
Practice the perfect pour
Think you know what a standard serving looks like? Use our digital simulation to practice pouring different types of alcohol and test your skills at the perfect pour. Understanding your pour ensures you know how much alcohol you are consuming and is an important step in drinking responsibly!
Try it out below:
Bottom Line
51% of adults
define responsible consumption as knowing your limits.
Understanding what’s in your drink empowers you to make smart, responsible decisions regarding alcohol. Whether you are out with friends, relaxing at home, or celebrating a special occasion, knowing how much alcohol you are consuming helps you enjoy the moment without any unwanted surprises. You will be able to better understand your limits and predict how you may be feeling and acting. It can also help you make plans to get to and from your destinations safely—without making the dangerous choice to drive drunk.
Want to learn more?
- Explore the Virtual Bar to see how alcohol affects you.
- Check out our Tips for Drinking Responsibly.
If you are interested in adding the Understand the Standard simulation to your webpage or educational resources, please contact us at ed-programs@responsibility.org.