We Don't Serve Teens

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We Don’t Serve Teens is a campaign dedicated to preventing the access of alcohol to those below the legal drinking age. Developed in 2006 in partnership with the FTC and supported by industry partners including manufacturers, distributors, and wholesalers of beer, wine, and spirits, control states, and other associations and organizations, We Don’t Serve Teens is committed to reducing underage drinking and never serving, supplying for selling alcohol to anyone under the legal drinking age.

Underage drinking is still at pre-pandemic low levels.
Fewer American teens are consuming alcohol underage than ever before; more than 3 out of 5 have never consumed alcohol. (Monitoring the Future, 2021)

Together we must continue to work to keep alcohol out of kids’ hands and drive this number even lower, ultimately eliminating underage drinking. Show your commitment to never serving, selling, or providing alcohol to teens or anyone below the legal drinking age by taking part in this campaign along with your partners, suppliers, retailers, and customers.

TAKE ACTION in the following ways:

1. Visit the official We Don’t Serve Teens website, which will also lead you to the BrandMuscle portal for customized assets (add your own logo!).
2. Use the We Don’t Serve Teens digital toolkit.
3. Access the social media images and social messaging document for turnkey posts for all social media platforms specifically created for days such as
  - Blackout Wednesday
  - Thanksgiving
  - Winter holidays
  - New Years
4. Share the We Don’t Serve Teens webinar recording with your communities and partners who may be interested in participating. This will provide them with key information regarding the campaign.

JOIN the We Don’t Serve Teens campaign.
Distribute your customized posters and materials, post on social media, speak to your contacts and colleagues at radio stations, news outlets, or sports venues about your commitment to help eliminate underage drinking by never serving alcohol to teens. It’s unsafe. It’s illegal. It’s irresponsible.

Let us know when and how you are participating.
All participants and partners will be listed on the We Don’t Serve Teens website, and are listed below. Responsibility.org is hosting the campaign website, but we want all members of the industry are compelled to take ownership over their participation in the campaign and get involved. For questions about how you and your organization can support this campaign, please contact Erin Hildreth at [email protected].