We Don't Serve Teens
We Don’t Serve Teens is a campaign dedicated to preventing the access of alcohol to those below the legal drinking age. Developed in 2006 in partnership with the FTC and supported by industry partners including manufacturers, distributors, and wholesalers of beer, wine, and spirits, control states, and other associations and organizations, We Don’t Serve Teens is committed to reducing underage drinking and never serving, supplying for selling alcohol to anyone under the legal drinking age.
Underage drinking is at historically low levels.
Fewer American teens are consuming alcohol underage than ever before; more than 3 out of 5 have never consumed alcohol. (Monitoring the Future, 2021)
Together we must continue to work to keep alcohol out of kids’ hands and drive this number even lower and ultimately eliminate underage drinking. Show your commitment to never serving, selling, or providing alcohol to teens or anyone below the legal drinking age by taking part in this campaign along with your partners, suppliers, retailers, and customers.
TAKE ACTION in the following ways:
- Visit the official We Don’t Serve Teens website, which will also lead you to the BrandMuscle portal for customized assets (add your own logo!).
- Use the We Don’t Serve Teens digital toolkit.
- Access the social media images and social messaging document for turnkey posts for all social media platforms specifically created for days such as
- Blackout Wednesday
- Winter holidays
- New Years
- Share the We Don’t Serve Teens webinar recording with your communities and partners who may be interested in participating. This will provide them with key information regarding the campaign.
JOIN the official roll out of the We Don’t Serve Teens campaign on November 15.
Distribute your customized posters and materials, post on social media, speak to your contacts and colleagues at radio stations, news outlets, or sports venues about your commitment to help eliminate underage drinking by never serving alcohol to teens. It’s unsafe. It’s illegal. It’s irresponsible.
Let us know when and how you are participating.
All participants and partners will be listed on the We Don’t Serve Teens website, and are listed below. Responsibility.org is hosting the campaign website, but we want all members of the industry are compelled to take ownership over their participation in the campaign and get involved. For questions about how you and your organization can support this campaign, please contact Erin Hildreth at erin.hildret[email protected].
Current Partners Dedicated to We Don’t Serve Teens
Organizations and Industry Partners
- Allied Beverage Group
- American Beverage Licensees
- Breakthru Beverage Group
- Distilled Spirits Council of the United States (DISCUS)
- Martignetti Companies
- MGP Ingredients, Inc.
- Opici Family Distributing
- Southern Glazers Wine and Spirits
- Two Trees Distilling
- Wine and Spirits Wholesalers of America (WSWA)
- Wine & Spirits Wholesalers of Texas
State Retail Associations
- ABC Stores of South Carolina
- Alabama Beverage Licensees Association
- Colorado Licensed Beverage Association
- Coloradoans for Safety
- Florida Independent Spirits Association
- Illinois Licensed Beverage Association
- Indiana Association of Beverage Retailers
- Kentucky Association of Beverage Retailers
- Malt Beverage Distributors Association of Pennsylvania
- Maryland State Licensed Beverage Association
- Massachusetts Package Stores Association
- New York State Liquor Store Association
- Retail Liquor Association of Oklahoma
- South Dakota Licensed Beverage Dealers & Gaming Association
- Tavern League of Wisconsin
- Tennessee Wine & Spirits Retailers Association
- Texas Food & Fuel Association
- Texas Package Stores Association
- United Beverage Retailers of Arkansas
Control State Retailers
- Idaho: Idaho State Liquor Division
- Maine: Maine State Liquor & Lottery Commission
- Montana: Montana Department of Revenue’s Alcoholic Beverage Control Division
- Montgomery County, Maryland: Montgomery County Alcohol Beverage Services
- New Hampshire: New Hampshire Liquor Commission
- North Carolina: North Carolina Alcoholic Beverage Control Commission
- Ohio: The Ohio Division of Liquor Control
- Oregon: Oregon Liquor and Cannabis Commission
- Virginia: Virginia Alcoholic Beverage Control Authority
- American School Counselor Association (ASCA)
- Association of Middle Level Educators (AMLE)
- Classroom Champions
- Governors Highway Safety Association (GHSA)
- Mothers Against Drunk Driving (MADD)
- National Association of Elementary School Principals (NAESP)
- SHAPE America
- Students Against Destructive Decisions (SADD)
- University of Virginia’s Gordie Center
Please contact Erin Hildreth at [email protected] with any outstanding questions.