Responsibility starts with each of us, and it starts here.
We believe
alcohol responsibility is a lifestyle to be embraced.
We believe
most Americans think each individual is responsible for addressing their own alcohol-related consequences.
We believe
most Americans who choose to drink, do so responsibly.
We believe conversations about alcohol responsibility should begin early and last a lifetime.
We believe
parents are the leading influence in kids’ decisions to drink or not to drink. We believe parents can and should exert that positive influence both by their words and their behaviors.
We believe
some people shouldn’t drink, and the wishes of those who choose not to drink alcohol should be respected.
We believe
it’s every parent’s responsibility to have a positive impact on their child’s future decisions about alcohol.
We believe
while measures of underage consumption are at historic lows and the long-term trend in alcohol-impaired traffic fatalities continues to decline, it is everyone’s responsibility to do more.
We believe
with over 33 years of leadership in the fight against drunk driving and underage drinking, our passion, experience and proven solutions will continue to save lives and improve conversations regarding alcohol responsibility.
We believe
impaired driving is preventable and must be eliminated so we offer proven solutions to stop it.
We believe
alcohol producers have a responsibility to market and sell their products in a responsible manner that does not encourage over consumption or consumption by those under the legal purchase age.
We believe
drugged driving is increasing and we are dedicated to supporting data, research, training, education and policies to address this complex issue.
We believe
alcohol producers can and should have a “seat at the table” in finding and implementing solutions aimed at reducing and eliminating alcohol-related harm.
We believe We believe despite tremendous progress in fighting drunk driving, there is styill much work to be done to prevent death and injury.
We believe
impaired driving behaviors do not occur in a vacuum and often include a combination of drunk, drugged, distracted or drowsy driving.
We believe
education is key to making the individual decisions that add up to a lifetime of alcohol responsibility.
We can bring our beliefs to life through:
- Meaningful communication with a broad range of partners and stakeholders,
- Support and advocacy for effective and focused public policy,
- Research that becomes actionable for those on the frontlines of change,
- Innovative approaches that recognize the needs of diverse communities,
- An unwavering commitment to safer, healthier individuals, families and communities.