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Since Ask, Listen, Learn began in 2003, underage drinking rates are down. Why? Because conversations among parents and educators with their middle schoolers are up.

Talking to Tweens & Teens About Alcohol


Ask, Listen, Learn: Kids and Alcohol Don’t Mix is the most widely-distributed program of its kind. Recognizing over a decade of success, the program has innovative, science-based digital resources for teachers, school counselors, nurses and other educators to teach kids about what the brain does, what alcohol does to it, and what THAT does to you. The program continues to reach parents to help kids say YES to a healthy lifestyle and NO to underage drinking.

The new seven-part animation series aligns with National Health Education Standards, Common Core State Standards, and Next Generation Science Standards, ensuring the tools connect with curriculum teachers are already using. This alignment also ensures the resources can be used in multiple classroom settings, such as science and health classes. The National Institute on Alcohol Abuse and Alcoholism (NIAAA) reviewed the program content and found it to be consistent with currently available science. These tools also support school counselors' and school nurses' efforts to help students make healthy decisions.

In addition to the animated videos and lesson plans, the new content includes interactive classroom activities, vocabulary exercises, comprehension questions, a facilitator’s guide, and a sample letter to parents. All materials are free and ready to download through—creating a one-stop-shop for all resources.

The program also has a wealth of materials for looking for parents looking for ways to start conversations about underage drinking with their kids.

Keeping with our tradition of researching and evaluating our programs, we commissioned an independent, external study on the efficacy of the new content. Researchers analyzed pre- and post- surveys from over 1,700 students in 70 schools across the country.

Here’s what we learned:

  1. Ask, Listen, Learn empowers kids to make smart decisions in the future. 86 percent of students agreed that “this class has given me enough information to help me make good decisions in high school about drinking.”
  2. Ask, Listen, Learn increases conversations between kids and adults. Results how a strong and consistent increase in communications between students and adult family members as a result of the curriculum.
  3. Students gain critical knowledge on how alcohol affects the developing brain through Ask, Listen, Learn lessons. Seventy-four percent of students believe they could effectively explain to a friend how drinking alcohol affects the brain.

As a member of’s National Advisory Board and former Administrator of the U.S. Substance Abuse and Mental Health Services Administration (SAMHSA), I believe these materials will be a tremendous support to parents and teachers. They will help them have hard conversations with middle school youth at their level of understanding and with materials they find most engaging.

Charles Curie

Principal, The Curie Group, LLC

As educators we know if students are involved in the conversation they have opportunities to not only ask us as the adults, but they also problem solve together. It makes it much more meaningful for the student.

Mary Begley

Principal, Arlington Science Focus School

Parents, Kids & Educators Reached
Materials Distributed in All 50 States

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