Stay up to date with

From 2003 to 2016, conversations between kids and their parents have increased by 73%, while underage drinking has decreased by 50%. We are proud to play a part in this tremendous progress, but our work is not done yet.

Talking to Tweens About Alcohol

In 2003,, alongside a team of educators and organizations specializing in elementary- and middle schoolers, developed Ask, Listen, Learn: Kids and Alcohol Don’t Mix. Ask, Listen, Learn is a completely FREE digital underage drinking prevention program for kids ages 9-13 (grades 4-7) and their parents and educators with the goal to reduce underage drinking. The information provided throughout the program guides adults with ways to start communicating with kids about alcohol and the developing brain– and how to continue talking to them as part of a lifetime of conversations. Both science and evidence-based, Ask, Listen, Learn is the most widely distributed underage drinking program of its kind.

Ask, Listen, Learn teaches kids the value in saying “YES” to a healthy lifestyle and “NO” to underage drinking through basic neuroscience and skills-based learning. In keeping with the increasing trend towards digital education, the curriculum consists of animated videos and corresponding downloadable lesson plans that teach kids what the brain does, what alcohol does to it, and what that does to them.

Ask, Listen, Learn has resources to support communication between kids and their parents about saying “NO” to underage drinking as well. Through online resources like vibrant infographics, conversation starters, blog posts, and active social media channels, Ask, Listen, Learn helps to guide adults on ways to start conversations about alcohol and the developing brain now, and continue them as their kids grow and change.

Program content regarding the effects of alcohol on the developing brain has been reviewed by the National Institute on Alcohol Abuse and Alcoholism (NIAAA) and is consistent with currently available science.

To access these FREE materials, visit

As a member of’s National Advisory Board and former Administrator of the U.S. Substance Abuse and Mental Health Services Administration (SAMHSA), I believe these materials will be a tremendous support to parents and teachers. They will help them have hard conversations with middle school youth at their level of understanding and with materials they find most engaging.

Charles Curie

Principal, The Curie Group, LLC

As educators we know if students are involved in the conversation they have opportunities to not only ask us as the adults, but they also problem solve together. It makes it much more meaningful for the student.

Mary Begley

Principal, Arlington Science Focus School

Parents, Kids & Educators Reached
Materials Distributed in All 50 States

Receive the Latest News and Research

Welcome to! We’d love to have you as part of our community. We send updates on how you can help end drunk driving, prevent underage drinking, and make responsible choices about alcohol. Get our news straight to your inbox.

No Thanks